Which tool can I use?

Depending on the task and target definition, the business development offers various tools and methods. It is a continuous process of the economic development of an organization.

In practice, different methods lend themselves, depending on the business area and degree of organization. For designing products and reflections on customer benefits, the conjoint analysis can be useful, through a market segmentation, you can offer your target group an additional benefit, without exposing yourself to a ruinous price competition. Whether quantitative or qualitative competitive analysis - create more transparency for business decisions.

Once you know your competitor just as well as your customers, you have an informational advantage you must now only make use of. A portfolio or product lifecycle analysis allows you to be on time to take care of new stars in your product portfolio.